Nakudin

Assessment of Advertising Practical Knowledge among ND Marketing Students in Kaduna State

Marketing2025, Diploma

advertisingmarketingpracticaltechnologyknowledge

This project examined assessment of advertising practical knowledge among nd marketing students in kaduna state. A survey and practical investigation design was adopted, with questionnaires, interviews and field observations administered within the study area, and the data collected were analysed using frequency counts, percentages and mean ratings. Findings revealed gaps in practical facilities and supervision that affect ND students' acquisition of technician skills in Kaduna State. The project recommends improved workshop and laboratory provision, stronger SIWES supervision, and closer polytechnic-industry collaboration.

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