Celebrity Endorsement and Telecom Brand Choice

Mass Communication — 2025, Undergraduate

This study examines celebrity Endorsement and Telecom Brand Choice in New Benin Market, Benin City. The research adopted a survey design, collecting data from 242 residents in New Benin Market, Benin City. Findings reveal that music stars sway youths' network choice more than tariffs The study recommends media literacy campaigns for audiences

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