Nakudin uses cookies to serve ads, including personalized ads based on your visits to this and other sites. See our Privacy Policy for details.
Marketing — 2025, Undergraduate
This study investigated the effect of product packaging on consumer choice in the Nigerian cosmetics industry. A descriptive survey design was adopted with questionnaires administered to cosmetics purchasers in selected retail outlets. Data were analysed using descriptive statistics and regression analysis. The findings revealed that packaging design, colour, information clarity, and hygiene features significantly influenced brand selection and perceived product quality. The study found that counterfeiting concerns made packaging authenticity an important cue. It recommends investment in distinctive, informative, and secure packaging as a competitive tool.
For reference and learning only. Do not submit this work as your own.
Report a problem with this project
Too time-strapped to build it yourself?
Our team writes final-year projects and builds software on request — source, materials and support included. Get a quote.