Recall of Advertising Jingles on Radio Stations

Mass Communication — 2025, Undergraduate

This study assesses recall of Advertising Jingles on Radio Stations in Ipata Market, Ilorin. A descriptive survey design was employed and data were gathered from 337 viewers in Ipata Market, Ilorin. Findings reveal that jingles in local languages stick better than English ones The study recommends investment in local-language and community content

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