Effectiveness of Health Communication Campaigns on HIV/AIDS Awareness Among Rural Communities
Mass Communication — 2025, Undergraduate
This study assessed the effectiveness of health communication campaigns on HIV/AIDS awareness among rural communities in South-Western Nigeria. A survey research design was adopted with structured questionnaires administered in selected rural communities. Data were analysed using descriptive statistics and regression analysis. The findings revealed that radio jingles, community outreach, and peer education significantly improved knowledge of transmission, prevention, and testing services. However, stigma, myths, and limited access to health facilities still hampered behaviour change. The study recommends sustained interpersonal and community-based communication, integration of local languages, and stronger referral linkages to health services.