Online Booking Adoption by Local Hotels
Tourism and Hospitality — 2025, Undergraduate
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This study investigates online Booking Adoption by Local Hotels in Wunti Market, Bauchi. Using a survey research design, data were collected from 247 operators in Wunti Market, Bauchi. Findings reveal that small hotels lag in online presence and lose bookings The study recommends promotion of domestic tourism through festivals and media
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