Packaging and Branding of Garri for Urban Markets
Business Administration — 2025, Undergraduate
nigeriagarriurbanbrandingpackaging
This study investigates packaging and Branding of Garri for Urban Markets in Damaturu Sunday Market. Using a survey research design, data were collected from 369 managers in Damaturu Sunday Market. Findings reveal that branded packs fetch premiums over basin sales The study recommends planned succession and professional management structures
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