Pricing of Sachet Water in Competitive Clusters

Business Administration — 2025, Undergraduate

This study examines pricing of Sachet Water in Competitive Clusters in Wunti Market, Bauchi. The research adopted a survey design, collecting data from 295 workers in Wunti Market, Bauchi. Findings reveal that price wars compress margins to near zero The study recommends adoption of simple digital tools for sales and stock control

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