Customer Loyalty Programmes of Telecom Operators
Business Administration — 2025, Undergraduate
nigerialoyaltycustomerprogrammestelecom
This study examines customer Loyalty Programmes of Telecom Operators in Relief Market, Owerri. The research adopted a survey design, collecting data from 131 workers in Relief Market, Owerri. Findings reveal that bonus data retains subscribers more than free calls The study recommends adoption of simple digital tools for sales and stock control
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