Digital Banking Services Marketing by Fintech Startups
Marketing — 2025, Undergraduate
nigeriabankingmarketingdigitalservices
This study examines digital Banking Services Marketing by Fintech Startups in Owo. The research adopted a survey design, collecting data from 319 retailers. Findings reveal that referral incentives dominate fintech acquisition tactics The study recommends price, packaging and distribution strategies tailored to local segments
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