Green Marketing Practices Among Fast-Moving Consumer Goods Brands
Marketing — 2025, Undergraduate
nigeriafastpracticesmarketinggreen
This study investigates green Marketing Practices Among Fast-Moving Consumer Goods Brands in Nsukka. Using a survey research design, data were collected from 210 marketing managers. Findings reveal that green claims are rarely backed with certifications The study recommends regular market research before new product launches
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