Trade Promotion Effectiveness for Fast-Moving Consumer Goods
Marketing — 2025, Undergraduate
nigeriafastpromotiontradeeffectiveness
This study assesses trade Promotion Effectiveness for Fast-Moving Consumer Goods in Ogbomoso. A descriptive survey design was employed and data were gathered from 326 marketing managers. Findings reveal that trade discounts rarely translate to shelf visibility The study recommends regular market research before new product launches
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