Price Sensitivity of Consumers to Fuel Price Changes
Marketing — 2025, Undergraduate
nigeriafuelpriceconsumerssensitivity
This study examines price Sensitivity of Consumers to Fuel Price Changes in Minna. The research adopted a survey design, collecting data from 251 retailers. Findings reveal that fuel price hikes reshape household transport budgets instantly The study recommends price, packaging and distribution strategies tailored to local segments
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