Nakudin

Customer Retention Strategies of Telecommunication Firms

Marketing2025, Undergraduate

retentionnigeriatelecommunicationstrategiescustomer

This study assesses customer Retention Strategies of Telecommunication Firms in Ikare. A descriptive survey design was employed and data were gathered from 169 consumers. Findings reveal that data bonuses keep prepaid subscribers longer The study recommends integration of digital and social media tools into marketing plans

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