Pricing Strategies and Consumer Perception of Store Brands
Marketing — 2025, Undergraduate
nigeriaconsumerpricingstrategiesperception
This study assesses pricing Strategies and Consumer Perception of Store Brands in Enugu. A descriptive survey design was employed and data were gathered from 237 consumers. Findings reveal that price promotions lift volume faster than brand trust The study recommends integration of digital and social media tools into marketing plans
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