Nakudin uses cookies to serve ads, including personalized ads based on your visits to this and other sites. See our Privacy Policy for details.
Marketing — 2025, Undergraduate
This study investigates perception of Nollywood Product Placements by Viewers in Okene. Using a survey research design, data were collected from 244 customers. Findings reveal that placements aid recall but annoy heavy viewers The study recommends strengthened customer relationship and retention programmes
For reference and learning only. Do not submit this work as your own.