Perception of Nollywood Product Placements by Viewers
Marketing — 2025, Undergraduate
nigeriaproductplacementsnollywoodperception
This study investigates perception of Nollywood Product Placements by Viewers in Okene. Using a survey research design, data were collected from 244 customers. Findings reveal that placements aid recall but annoy heavy viewers The study recommends strengthened customer relationship and retention programmes
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