Export Marketing Challenges of Nigerian Cocoa Processors
Marketing — 2025, Undergraduate
nigeriaexportmarketingchallengesnigerian
This study assesses export Marketing Challenges of Nigerian Cocoa Processors in Abeokuta. A descriptive survey design was employed and data were gathered from 292 customers. Findings reveal that certification and logistics dominate cocoa export barriers The study recommends strengthened customer relationship and retention programmes
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