E-Commerce Adoption by Boutique Owners

Business Administration — 2025, Undergraduate

This study examines e-Commerce Adoption by Boutique Owners in Dutse Central Market. The research adopted a survey design, collecting data from 126 business owners in Dutse Central Market. Findings reveal that WhatsApp storefronts outperform websites for small boutiques The study recommends staff welfare schemes that reward honesty and performance

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