Language of Advertising Billboards in Lagos Metropolis
English Language — 2025, Undergraduate
advertisingnigerialagoslanguagebillboards
This study investigates language of Advertising Billboards in Lagos Metropolis. Using a survey research design, data were collected from 136 students in Lagos State. Findings reveal that billboard English blends standard forms with Pidgin and wordplay to attract attention The study recommends stronger emphasis on oral drills and language laboratories in schools
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