Assessment of the Nigerian Film Industry on the Promotion of Cultural Identity
Mass Communication — 2025, Undergraduate
This study assessed the role of the Nigerian film industry in promoting cultural identity both locally and internationally. A mixed-methods approach combining questionnaires with interviews of filmmakers and cultural analysts was adopted. Data were analysed using descriptive statistics and thematic analysis. The findings revealed that Nollywood significantly showcased Nigerian languages, traditions, and social realities, thereby contributing to cultural pride and the international recognition of Nigerian culture. However, concerns about the portrayal of negative stereotypes and the dominance of only a few cultures were identified. The study recommends deliberate cultural authenticity in storytelling and greater support for the industry.
Report a problem with this project
More from Mass Communication
- Challenges of Investigative Reporting Assignments at ND Level in Osun State
- Effect of Advertising Design Projects on ND Students' Creativity in Niger State
- Assessment of Printing Press Facilities for ND Mass Communication Training in Kwara State
- Influence of supervision during SIWES on ND Students' Interest in Broadcasting in Katsina State
- Assessment of Public Relations Writing Skills among ND Mass Communication Students in Jigawa State
Too time-strapped to build it yourself?
Our team writes final-year projects and builds software on request — source, materials and support included. Get a quote.