Effectiveness of Crisis Communication Strategies in Managing Organisational Reputation in Nigeria
Mass Communication — 2025, Undergraduate
This study investigated the effectiveness of crisis communication strategies in managing organisational reputation in Nigeria. A descriptive survey was conducted with public relations officers and members of the public who had observed corporate crises. Data were analysed using descriptive statistics and correlation analysis. The findings revealed that timely response, transparency, and apology-based strategies significantly mitigated reputational damage, while silence and deflection worsened public perception. The study also found that many organisations lacked formal crisis communication plans. It recommends proactive crisis preparedness, designated spokespersons, and rapid, honest communication during incidents.
Report a problem with this project
More from Mass Communication
- Challenges of Investigative Reporting Assignments at ND Level in Osun State
- Effect of Advertising Design Projects on ND Students' Creativity in Niger State
- Assessment of Printing Press Facilities for ND Mass Communication Training in Kwara State
- Influence of supervision during SIWES on ND Students' Interest in Broadcasting in Katsina State
- Assessment of Public Relations Writing Skills among ND Mass Communication Students in Jigawa State
Too time-strapped to build it yourself?
Our team writes final-year projects and builds software on request — source, materials and support included. Get a quote.