Distribution Gaps for Perishable Farm Produce in City Markets
Marketing — 2025, Undergraduate
nigeriaperishablegapsdistributionfarm
This study investigates distribution Gaps for Perishable Farm Produce in City Markets in Abuja. Using a survey research design, data were collected from 278 marketing managers. Findings reveal that cold-chain absence forces farmers to sell at farmer-gate prices The study recommends regular market research before new product launches
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