Packaging Influences Purchase Decisions for Sachet Products
Marketing — 2025, Undergraduate
nigeriainfluencespurchasepackagingdecisions
This study assesses packaging Influences Purchase Decisions for Sachet Products in Ibadan. A descriptive survey design was employed and data were gathered from 394 marketing managers. Findings reveal that colour and print quality sway low-priced impulse buys The study recommends regular market research before new product launches
Ad slot
Report a problem with this project
More from Marketing
- Assessment of Marketing Laboratory Facilities in Polytechnics in Oyo State
- Effect of Product Packaging Assignments on ND Students' Creativity in Ogun State
- Challenges of Market Survey Project Work at ND Level in Lagos State
- Influence of availability of workshop facilities on ND Students' Interest in E-Commerce in Kebbi State
- Assessment of Advertising Practical Knowledge among ND Marketing Students in Kaduna State
AdvertisementAd slot
Too time-strapped to build it yourself?
Our team writes final-year projects and builds software on request — source, materials and support included. Get a quote.