Mass Communication

Voter Education Jingles and Turnout in Local Elections

This study investigates voter Education Jingles and Turnout in Local Elections in Jalingo Main Market. Using a survey research design, data were collected from 369 viewers in Jalingo Main Market. Findings reveal that jingle-heavy wards record modest turnout gains The study recommends investment in local-language and community content

2025 — Undergraduate

Indigenous Language Broadcasting and Elderly Audiences

This study assesses indigenous Language Broadcasting and Elderly Audiences in Wunti Market, Bauchi. A descriptive survey design was employed and data were gathered from 163 youths in Wunti Market, Bauchi. Findings reveal that elders stay loyal to vernacular radio for news and company The study recommends professional development for practitioners

2025 — Undergraduate

Reputation Management by Private Universities

This study examines reputation Management by Private Universities in Jimeta Market, Yola. The research adopted a survey design, collecting data from 126 residents in Jimeta Market, Yola. Findings reveal that campus beauty shots dominate their public relations The study recommends media literacy campaigns for audiences

2025 — Undergraduate

Credibility of Gossip Blogs Among Female Youths

This study assesses credibility of Gossip Blogs Among Female Youths in Swali Market, Yenagoa. A descriptive survey design was employed and data were gathered from 332 listeners in Swali Market, Yenagoa. Findings reveal that gossip blogs entertain widely but are believed selectively The study recommends stronger ethical enforcement by media regulators

2025 — Undergraduate

Attitudes Towards Film Piracy Among Movie Fans

This study investigates attitudes Towards Film Piracy Among Movie Fans in Oja Bisi Market, Ado-Ekiti. Using a survey research design, data were collected from 258 residents in Oja Bisi Market, Ado-Ekiti. Findings reveal that cheap pirated discs still beat cinemas on price and access The study recommends media literacy campaigns for audiences

2025 — Undergraduate

Podcast Listenership Among Professionals

This study examines podcast Listenership Among Professionals in Abakaliki Meat Market. The research adopted a survey design, collecting data from 295 youths in Abakaliki Meat Market. Findings reveal that commutes convert many professionals to podcast listeners The study recommends professional development for practitioners

2025 — Undergraduate

Church Media and Congregation Growth

This study investigates church Media and Congregation Growth in Modern Market, Makurdi. Using a survey research design, data were collected from 147 youths in Modern Market, Makurdi. Findings reveal that televised services recruit far beyond parish boundaries The study recommends professional development for practitioners

2025 — Undergraduate

Outdoor Advertising Along Expressway Traffic Hold-ups

This study assesses outdoor Advertising Along Expressway Traffic Hold-ups in Lokoja Old Market. A descriptive survey design was employed and data were gathered from 221 viewers in Lokoja Old Market. Findings reveal that billboards earn long dwell time in traffic corridors The study recommends investment in local-language and community content

2025 — Undergraduate

Influence of TikTok Skits on Social Behaviour

This study assesses influence of TikTok Skits on Social Behaviour in Urua Ekpa Market, Uyo. A descriptive survey design was employed and data were gathered from 390 residents in Urua Ekpa Market, Uyo. Findings reveal that viral skits spread slang and pranks faster than music The study recommends media literacy campaigns for audiences

2025 — Undergraduate

Campus Journalism and Student Activism

This study examines campus Journalism and Student Activism in Kure Market, Minna. The research adopted a survey design, collecting data from 184 listeners in Kure Market, Minna. Findings reveal that campus papers amplify grievances into management action The study recommends stronger ethical enforcement by media regulators

2025 — Undergraduate

Crisis Communication During Urban Flooding

This study investigates crisis Communication During Urban Flooding in Ariaria Market, Aba. Using a survey research design, data were collected from 316 listeners in Ariaria Market, Aba. Findings reveal that late official messages cede the narrative to rumours The study recommends stronger ethical enforcement by media regulators

2025 — Undergraduate

Influence of Sports Betting Advertisements on Youths

This study examines influence of Sports Betting Advertisements on Youths in Watt Market, Calabar. The research adopted a survey design, collecting data from 353 viewers in Watt Market, Calabar. Findings reveal that constant adverts normalise betting as quick income The study recommends investment in local-language and community content

2025 — Undergraduate

Declining Newspaper Readership Among Urban Youths

This study investigates declining Newspaper Readership Among Urban Youths in Terminus Market, Jos. Using a survey research design, data were collected from 374 residents in Terminus Market, Jos. Findings reveal that free online news has displaced paid dailies among youths The study recommends media literacy campaigns for audiences

2025 — Undergraduate

Community Radio and Grassroots Participation

This study assesses community Radio and Grassroots Participation in Sokoto Central Market. A descriptive survey design was employed and data were gathered from 168 listeners in Sokoto Central Market. Findings reveal that community stations mobilise listeners for communal projects The study recommends stronger ethical enforcement by media regulators

2025 — Undergraduate

Public Relations Strategies of Commercial Banks

This study assesses public Relations Strategies of Commercial Banks in Relief Market, Owerri. A descriptive survey design was employed and data were gathered from 279 youths in Relief Market, Owerri. Findings reveal that sponsorships polish images dented by service failures The study recommends professional development for practitioners

2025 — Undergraduate

Celebrity Endorsement and Telecom Brand Choice

This study examines celebrity Endorsement and Telecom Brand Choice in New Benin Market, Benin City. The research adopted a survey design, collecting data from 242 residents in New Benin Market, Benin City. Findings reveal that music stars sway youths' network choice more than tariffs The study recommends media literacy campaigns for audiences

2025 — Undergraduate

Hate Speech in WhatsApp Groups During Elections

This study investigates hate Speech in WhatsApp Groups During Elections in Ogbogonogo Market, Asaba. Using a survey research design, data were collected from 205 viewers in Ogbogonogo Market, Asaba. Findings reveal that forwarded messages carry most of the hate content The study recommends investment in local-language and community content

2025 — Undergraduate

Credibility of Bloggers Versus Trained Journalists

This study examines credibility of Bloggers Versus Trained Journalists in Monday Market, Maiduguri. The research adopted a survey design, collecting data from 131 youths in Monday Market, Maiduguri. Findings reveal that speed favours bloggers while trust still favours newsrooms The study recommends professional development for practitioners

2025 — Undergraduate

Recall of Advertising Jingles on Radio Stations

This study assesses recall of Advertising Jingles on Radio Stations in Ipata Market, Ilorin. A descriptive survey design was employed and data were gathered from 337 viewers in Ipata Market, Ilorin. Findings reveal that jingles in local languages stick better than English ones The study recommends investment in local-language and community content

2025 — Undergraduate

Influence of Radio Phone-in Programmes on Public Opinion

This study examines influence of Radio Phone-in Programmes on Public Opinion in Oja Titun Market, Osogbo. The research adopted a survey design, collecting data from 300 listeners in Oja Titun Market, Osogbo. Findings reveal that phone-in shows set the daytime agenda in many cities The study recommends stronger ethical enforcement by media regulators

2025 — Undergraduate

Assessment of Digital Media Consumption Habits Among University Students in Nigeria

This study assessed digital media consumption habits among university students in Nigeria. A descriptive survey design was adopted with questionnaires administered to undergraduates in selected universities. Data were analysed using descriptive statistics and the Chi-square test. The findings revealed that students spent substantial daily time on social media and video platforms, while traditional media use declined. Consumption patterns were influenced by entertainment, social interaction, and information needs, though concerns about distraction and exposure to unverified content were expressed. The study recommends media literacy education and the design of engaging educational digital content.

2025 — Undergraduate

Influence of Social Media on the Practice of Journalism in Nigeria

This study examined the influence of social media on the practice of journalism in Nigeria. A survey was conducted with practicing journalists in selected media houses using a structured questionnaire. Data were analysed using descriptive statistics and regression analysis. The findings revealed that social media platforms significantly enhanced news discovery, audience engagement, and real-time reporting, while also introducing pressures of speed that sometimes conflicted with verification. The spread of misinformation and online abuse were identified as major ethical challenges. The study recommends digital literacy training for journalists, stronger verification routines, and institutional social media policies.

2025 — Undergraduate

Influence of Development Communication on Agricultural Information Dissemination in Rural Nigeria

This study examined the influence of development communication on agricultural information dissemination in rural Nigeria. A descriptive survey was conducted among farmers in selected rural communities using a structured questionnaire. Data were analysed using descriptive statistics and correlation analysis. The findings revealed that radio extension programmes, agricultural shows, and farmer training broadcasts significantly improved awareness and adoption of improved farming practices. However, irregular programming and low literacy limited the full impact of the messages. The study recommends participatory communication approaches, use of local dialects, and stronger collaboration between extension agencies and broadcast stations.

2025 — Undergraduate

Effectiveness of Health Communication Campaigns on HIV/AIDS Awareness Among Rural Communities

This study assessed the effectiveness of health communication campaigns on HIV/AIDS awareness among rural communities in South-Western Nigeria. A survey research design was adopted with structured questionnaires administered in selected rural communities. Data were analysed using descriptive statistics and regression analysis. The findings revealed that radio jingles, community outreach, and peer education significantly improved knowledge of transmission, prevention, and testing services. However, stigma, myths, and limited access to health facilities still hampered behaviour change. The study recommends sustained interpersonal and community-based communication, integration of local languages, and stronger referral linkages to health services.

2025 — Undergraduate

Content Analysis of Political Broadcasts During Election Campaigns in Nigeria

This study conducted a content analysis of political broadcasts during election campaigns in Nigeria to determine their dominant themes and framing patterns. A sample of campaign programmes from selected broadcast stations was drawn and analysed using coding sheets. Data were analysed using frequency counts and percentages. The findings revealed that issue-based discussion was frequently overshadowed by personal attacks, campaign slogans, and appeals to ethnic and regional loyalty. The study also found limited airtime for substantive policy debates. It recommends adoption of stricter campaign broadcasting regulations and encouragement of issue-driven political communication.

2025 — Undergraduate

Audience Perception of News Coverage of the Nigerian Economy by National Broadcast Media

This study examined audience perception of news coverage of the Nigerian economy by national broadcast media. A descriptive survey design was adopted with questionnaires administered to viewers and listeners in selected states. Data were analysed using descriptive statistics and the Chi-square test. The findings revealed that audiences found economic coverage largely superficial, overly negative, and dominated by transient statistics rather than explanatory reporting. Perceptions of media credibility were mixed, with many respondents desiring more context and analysis. The study recommends specialist economic reporting, clearer explanations of economic indicators, and balanced reporting of economic developments.

2025 — Undergraduate

Influence of Media Framing on Public Perception of Security Issues in Nigeria

This study investigated the influence of media framing on public perception of security issues in Nigeria. A survey was conducted among media consumers in selected urban centres using a structured questionnaire, complemented by analysis of news content. Data were analysed using descriptive statistics and regression analysis. The findings revealed that the framing of security events, including the choice of words and visual emphasis, significantly shaped perceptions of threat and confidence in security agencies. Sensationalised reporting was associated with heightened fear. The study recommends responsible, factual reporting on security matters and improved media literacy among the public.

2025 — Undergraduate

Assessment of the Nigerian Film Industry on the Promotion of Cultural Identity

This study assessed the role of the Nigerian film industry in promoting cultural identity both locally and internationally. A mixed-methods approach combining questionnaires with interviews of filmmakers and cultural analysts was adopted. Data were analysed using descriptive statistics and thematic analysis. The findings revealed that Nollywood significantly showcased Nigerian languages, traditions, and social realities, thereby contributing to cultural pride and the international recognition of Nigerian culture. However, concerns about the portrayal of negative stereotypes and the dominance of only a few cultures were identified. The study recommends deliberate cultural authenticity in storytelling and greater support for the industry.

2025 — Undergraduate

Application of Agenda-Setting Theory in the Coverage of National Issues by Nigerian Broadcast Media

This study examined the application of agenda-setting theory in the coverage of national issues by Nigerian broadcast media. A content analysis of selected news bulletins was combined with questionnaires administered to viewers and listeners. Data were analysed using descriptive statistics and correlation analysis. The findings revealed that the frequency and prominence given to certain subjects influenced the issues audiences considered most important, consistent with the agenda-setting hypothesis. Economic, political, and insecurity-related themes dominated coverage. The study recommends more balanced coverage, wider inclusion of sectors such as education and health, and greater attention to developmental stories.

2025 — Undergraduate

Influence of Nollywood Films on the Moral Values of Nigerian Youths

This study examined the influence of Nollywood films on the moral values of Nigerian youths. A descriptive survey was conducted among undergraduates who are regular viewers of Nigerian films using a structured questionnaire. Data were analysed using descriptive statistics and correlation analysis. The findings revealed that exposure to themes such as wealth pursuit, rituals, and revenge portrayed in some films influenced the attitudes and aspirations of young viewers, while family and positive cultural themes reinforced desirable values. The study recommends conscious and responsible scripting, parental and stakeholder guidance, and a strengthened regulatory framework for film content.

2025 — Undergraduate

Influence of Celebrity Endorsement on Consumer Buying Behaviour in the Nigerian Fashion Industry

This study examined the influence of celebrity endorsement on consumer buying behaviour in the Nigerian fashion industry. A descriptive survey was conducted with online shoppers of fashion brands using a structured questionnaire. Data were analysed using descriptive statistics and correlation analysis. The findings revealed that attractiveness, credibility, and fit between celebrities and brands significantly influenced purchase intentions and brand preference. The study, however, found that perceived over-endorsement reduced the effectiveness of celebrity appeal. It recommends careful selection of celebrity brand ambassadors and credible, consistent endorsement campaigns.

2025 — Undergraduate

Assessment of Advertising Strategies and Brand Awareness in the Nigerian Beverage Industry

This study assessed the effect of advertising strategies on brand awareness in the Nigerian beverage industry. A cross-sectional survey design was adopted with questionnaires administered to consumers of major beverage brands. Data were analysed using descriptive statistics and regression analysis. The findings revealed that television commercials, outdoor advertising, and digital campaigns significantly enhanced brand recall and recognition. The study also found that celebrity endorsements increased awareness where the celebrity aligned with the brand image. It recommends a balanced mix of traditional and digital advertising and consistent creative messaging to sustain brand prominence.

2025 — Undergraduate

Effect of Integrated Marketing Communication on Brand Loyalty in the Banking Sector

This study investigated the effect of integrated marketing communication on brand loyalty in the Nigerian banking sector. A survey was conducted among customers of selected commercial banks using a structured questionnaire. Data were analysed using descriptive statistics and regression analysis. The findings revealed that consistent messaging across advertising, public relations, and digital channels significantly reinforced brand recall and customer loyalty. The study observed, however, that service quality and staff behaviour often outweighed promotional messages in shaping long-term loyalty. It recommends alignment of marketing communication with service delivery and continuous measurement of brand perception.

2025 — Undergraduate

Influence of Social Media Advertising on Consumer Purchase Decisions in Lagos State

This study examined the influence of social media advertising on consumer purchase decisions in Lagos State, Nigeria. A survey was conducted among social media users of selected products using a structured questionnaire. Data were analysed using descriptive statistics and regression analysis. The findings revealed that persuasive content, influencer endorsements, and interactive features significantly influenced awareness, attitude, and purchase intentions. However, concerns about misleading advertisements and poor product authenticity reduced trust in some promotions. The study recommends transparent advertising practices, truthful product claims, and the strategic use of social media analytics to target audiences effectively.

2025 — Undergraduate

Effectiveness of Crisis Communication Strategies in Managing Organisational Reputation in Nigeria

This study investigated the effectiveness of crisis communication strategies in managing organisational reputation in Nigeria. A descriptive survey was conducted with public relations officers and members of the public who had observed corporate crises. Data were analysed using descriptive statistics and correlation analysis. The findings revealed that timely response, transparency, and apology-based strategies significantly mitigated reputational damage, while silence and deflection worsened public perception. The study also found that many organisations lacked formal crisis communication plans. It recommends proactive crisis preparedness, designated spokespersons, and rapid, honest communication during incidents.

2025 — Undergraduate

Assessment of Television News Programmes on Political Awareness Among Nigerian Youths

This study assessed the influence of television news programmes on political awareness among Nigerian youths. A descriptive survey was conducted among undergraduates drawn from selected universities in Lagos using a structured questionnaire. Data were analysed using descriptive statistics and correlation analysis. The findings revealed that regular viewing of television news significantly increased awareness of political issues, candidates, and the electoral process, although social media increasingly competed with television as a source. The study observed that younger viewers engaged more with entertainment content and less with in-depth political analysis. It recommends engaging youth-oriented political programming and improved information verification in broadcasts.

2025 — Undergraduate

Influence of Radio Broadcasting on Rural Development in Ogun State

This study examined the influence of radio broadcasting on rural development in Ogun State, Nigeria. A survey research design was adopted and structured questionnaires were administered to rural dwellers across selected communities. Data were analysed using descriptive statistics and regression analysis. The findings revealed that agricultural extension messages, health education broadcasts, and community information programmes significantly improved awareness and adoption of recommended practices among listeners. However, low signal strength, language barriers, and irregular electricity limited effective listening. The study recommends improved transmission infrastructure, use of local languages, and participatory community radio programming.

2025 — Undergraduate

Impact of Public Relations Practices on the Corporate Image of Nigerian Telecommunication Companies

This study examined the impact of public relations practices on the corporate image of Nigerian telecommunication companies. A survey was conducted with subscribers of major network providers using a structured questionnaire. Data were analysed using descriptive statistics and regression analysis. The findings revealed that media relations, corporate social responsibility, and responsive customer communication significantly influenced subscribers' perception of the companies. Poor complaint handling and perceived insensitivity to service failures, however, damaged reputations despite active public relations campaigns. The study recommends consistent engagement, transparent communication, and alignment of public relations activities with service quality improvement.

2025 — Undergraduate

Assessment of Investigative Journalism Practice and the Credibility of Nigerian Newspapers

This study assessed investigative journalism practice and its relationship with the credibility of Nigerian newspapers. A mixed-methods approach combining questionnaire administration and content analysis of sampled editions was adopted. Data were analysed using descriptive statistics and regression analysis. The findings revealed that exposure of corruption and maladministration through investigative stories enhanced public trust in newspapers, while unverified and sensational reports undermined credibility. Financial constraints, threats to reporters, and source reluctance were identified as key challenges. The study recommends sustained editorial independence, protection of investigative journalists, and adherence to accuracy and fairness in reporting.

2025 — Undergraduate

Influence of Online Citizen Journalism on Professional News Gathering in Nigeria

This study examined the influence of online citizen journalism on professional news gathering in Nigeria. A descriptive survey design was adopted and a structured questionnaire was administered to journalists and media practitioners in selected news organisations in Lagos. Data were analysed using descriptive statistics and the Pearson Product Moment Correlation Coefficient. The findings revealed that user-generated content and social media tips significantly influenced news sourcing, speed, and the range of beat coverage. However, issues of verification, credibility, and ethical standards were identified as major concerns. The study recommends professional editorial gatekeeping, stronger verification protocols, and collaboration between legacy media and citizen contributors.

2025 — Undergraduate